Latest Web Design Trend: Infinite Scrolling

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Pagination is quickly turning into a thing of the past. Infinite scrolling is the newest browsing tool to take the Internet by storm. Infinite scrolling is when you scroll all the way down to the bottom of a page and the website automatically loads more content. You can scroll down and down and down forever until you decide you’re done looking at the page. It’s a super effective browsing tool that comes with many advantages, including minimal use of the back button.

Infinite scrolling is found everywhere. Here are some of the places where you can experience the joy of scrolling down forever, ever, and ever (or until you get bored).

Social media websites

When it comes to social media, infinite scrolling is a huge thing. Users everywhere constantly add content all day long, every single day. Social media sites are singlehandedly responsible for the vast amount of information added to the Internet every day, every hour, every minute, and every second. So of course infinite scrolling would make sense.

Facebook and Twitter are some of the early adopters of infinite scrolling. On Facebook, you can constantly scroll down your feed or a photo album without ever having to click a “next” or “previous” button. Twitter automatically loads tweets for you without you ever having to hit a “load more” button.

However, this web design trend didn’t skyrocket until Pinterest and Google Plus incorporated it into their new designs this year.

Social media websites - pinterest

Social media websites - Google+

After Google Plus jumped on the infinite scrolling bandwagon, it became much easier to browse the homepage!

Smartphone apps

Not only did social media sites embrace infinite scrolling, content-based apps latched onto it, as well. Take Instagram, for instance.

Smartphone apps

Browsing Instagram has never been easier. You can just swipe down on your screen to the bottom of the feed and wait as Instagram loads the next batch.


You don’t need a big-name website to have infinite scrolling. Regular bloggers like you and me are perfectly capable of incorporating this nifty web design feature into our blogs. In fact, it’s not that hard. You can find plenty of codes online, or if you prefer not to get your hands dirty with coding, you can download a plugin (only if you have a WordPress blog). Infinite-Scroll is supposed to be a good one.


Last month, Yahoo! added infinite scrolling to their email program. If there’s a certain message from a few days ago that you don’t want to waste time searching for, you can simply scroll down the inbox until you find it.

The New Yahoo Mail Gets Infinite Scrolling

If infinite scrolling sticks around long enough, we can see other popular email programs like Gmail adopting the feature. Who ever thought Yahoo! Mail would be ahead of the trend? What are your thoughts on infinite scrolling? Do you like it? Do you think it’s just a fad, or it’s something that will stick around for a long time?

This guest article was written by Simon (better known as SimonTheSorcerer online). He is working for Jangomail a mass email service provider. You can check out more of his work at his online marketing blog.


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