Infographics have become quite popular nowadays since they help people find the right path in the chaos of the crowded online world. So, starting from these words it is understandable why designers appreciate this trend so much. However, it is not easy for everyone to come up with something like this, unless some tips and pieces of advice are offered. In the following lines, you will get more details about this design, so that you would find it easy to incorporate something like this in your web page.
1. What is infographic?
In order to do things right, one must start from the beginning, which means that one must commence by giving the definition of this trendy concept. Well, infographics stand for visual designs which will enable people to understand complicated facts. Since they imply representing the data in a visual manner, this means that all users will get to the bottom of things faster. Why? Well, they won’t have to read huge chunks of text in order to understand the nature of a business or whatever it is that the writer is trying to say. As a result, taking into consideration the fact that it has the meaning of helping people see how things really are, company owners should definitely represent the online version of their businesses in this manner.
2. Always pick visual representations instead of story telling
The rule of thumb here is that you will have to find a way through which you will be able to visually display the information. At some point you will be tempted to tell the story using words, but you will have to remember that since you have decided to go for an infographic design it means that you have agreed to respect its rules. As a result you will have to stick to a visually appealing and coherent design that will be able to visualize your data. After all, if you have a chance to display visually your text, you should never miss it; and you should keep in mind the fact that if you will tell too much, then your infographic will be ruined.
3. Learn more about the typography of your infographic
From the details mentioned above it is clearly that when you will encounter issues, as far as the designing of this concept is concerned, you won’t be able to fix these with typography. On the contrary, you will have to put your mind into it and you will have to conceptualize everything: numbers, facts, percentages or other pieces of information that regard your web page. Anyway, one should not believe that typography has nothing to do in an infographic design. On the contrary, it can be used for titles and headings. Taking into consideration the fact that some infographics could be perceived as dull, it is understandable why titles could balance the situation and they could bring in the fun factor. But, in order for these to achieve this aim, people should remember that an attractive font, suitable to the theme or the topic must be chosen. Also, the headings will be helpful because, these will arrange your infographic in a more pleasant manner and they will make it easier for the users to understand your pieces of information.
4. Be organized
If you want to be successful when completing this task you must be organized. Therefore, start by putting things together and make sure that everything matches. It is important for you to think of the story line and to picture how you would like to represent the details, in order not to get stuck in the middle of the “action”. So don’t skip this stage and give it as much time as it needs, so that you will be able to do your job right.
Also, when organizing the elements of your design you will have to do your best, in order to end up with something different. As you all know, the great majority of infographics are concentrated on a vertical flow and their sections are distinguished through different headings. Well, you should think of something that won’t bore your audience. For instance, you could use two columns or you may include borders, shapes or even a road theme. Anyway, do not underestimate this stage and think outside the box, in order to provide your customers with something really interesting.
Not to mention that the designer will have to find the hook of his or her creation and will have to make it the focal point. Usually this is the most important piece of information and this should be placed either at the center or the end of the design, so that the viewers will know what to focus on. Oh, and it is very important for you to remember that this should have all the mandatory parts of a story, i.e. a beginning, a middle and an end, in order to be successful. As a result you should introduce the infographic, then you should represent its data and last but not least you should add a conclusion.
5. Know how to pick the colors
It is needless to say that colors have a great power, when it comes to infographic design. If these are picked correctly they will make your topic shine, whereas if they are picked badly they will ruin your hard work. However, as far as this matter is concerned you should know that it is best if you picked something that the great majority of users would relate to. This means that when choosing colors you will have to be careful, in order to end up with something that will be seen by a diverse group of visitors, as neutral. Anyway, besides that you should select some shades that will look fancy in the online world.
If you worry about the things you must avoid, then you should keep mind that web designers should stay away from dark colors and neons. These two choices mixed together will give your readers a really hard time, especially if there is a lot of data to take in. White backgrounds represent another option that you should keep at a distance. Most websites have a white background and if your infographic will share this element, then once again you will give your readers a hard time deciphering it.
One should become familiar with the rule of three and should apply it whenever one has a hard time picking the best color palette. This rule of three implies that the designer should pick three primary colors, from which the lightest should be used for the background, whereas the other two should break up the sections. Thus, when in doubt go for something like this, and you will end up with a color palette which is easy on the eyes and has a calming effect.
To conclude, you should definitely stick to your idea of creating an infographic design, because as you can see it will make your data easier to understand, which means that it will cause your users to be happy and pleased with your work.
Adrian is a passionate blogger and chief of the team behind DesignModo website. This blog is a great resource where you can find tons of tutorials, freebies and Big collection of Web UI Kits and Icons; Professional and pixel perfect User Interface packs for Designers and Web Developers.