Don’t Let Your Business Be Two-Faced
The online presence of your business shouldn’t present like Dr. Jekyll and Mr. Hyde depending on what device it’s accessed from. Having a beautiful, functional website as a starting point is a great idea, but with the influx of users seeking out information on a variety devices apart from a traditional computer, it’s essential to know how you appear on every screen. It’s a pitfall to introduce your potential customer to Dr. Jekyll via their laptop, only to have them discover the horrors of Mr. Hyde on their smartphone or tablet. Make sure your business is represented properly on all devices, and choose a template that best suits your industry based on responsive design.
The vast majority of people who frequent the Internet looking for everything from shopping to content access it using more than one device. Forbes.com reports that the latest research from Google indicates that 90 percent of users move between a variety of devices to accomplish a goal. They cite the three ways of doing so as being to search for something on a second device, to go directly to the URL, or to access a website they’ve e-mailed to themselves at some other point.
Burgeoning Popularity of Responsive Design
There are plenty of responsive website templates available from online providers that specialize in eCommerce, and the evidence gleaned from statistical user habits has given a tremendous push toward integrating responsive design into online stores. Many major companies, such as Disney, feature responsive design on their websites. It’s an inevitable fact that customers seek out information in different ways, and often very quickly. The convenience of accessing information and the Internet requires speed and efficiency. If someone is on their way to work and wants to research your merchandise on their commute, unless your mobile web presence is literally up to speed, they are going elsewhere. No one has the time to try to navigate clunky websites not designed to be accessed on a smartphone or tablet, and given the ever-increasing variety of options of online shopping, you can’t afford to lose a customer.
Choosing the Right Template
Just like in the old days when web design was a new field, once you’ve decided to adopt responsive design and apply it to your business, you have to choose a layout that best fits your needs. While years ago you may have focused on readability for written content in a simplistic template or image-heavy layouts for merchandise, you also have to take into account how your content is going to come across on someone’s phone or tablet. This puts a great deal of emphasis on the content itself. Carefully consider what you want to convey to visitors. What do they need to know? What are they looking for? What are you trying to offer them? To make a functional website that integrates responsive design, it has to look good, but it also has to make sense. Choose an attractive template that showcases your content or merchandise, but remember to fill it with useful content.